Zelle and LAFC partner to enhance fan experience and support the Los Angeles community
LOS ANGELES, May 9, 2024 -- Los Angeles Football Club (LAFC) today announced Zelle® as a Golden Boot Club corporate partner and the official peer-to-peer payment provider of LAFC. The Club’s Golden Boot Club platform is comprised of top-tier partnerships, which provide exclusive access, visibility, and experiences for LAFC’s elite partnership level.
Zelle, a leading person-to-person payment (P2P) provider is the new presenting partner of LAFC Gold, the Club’s loyalty program which offers exclusive access and benefits to fans in Los Angeles and around the world.
“Zelle is an innovative payments industry leader that shares our vision of providing a first-class fan experience and community support,” said LAFC co-president and chief business officer Larry Freedman. “We are thrilled to welcome Zelle as a sponsor to the LAFC family and partner together to serve the Los Angeles community for years to come.”
Zelle will have a presence at BMO Stadium as the presenting partner of the premium guest entrance – the newly re-named Zelle® Grand Lobby. Zelle also partnered with the LAFC on “Saves for the Community,” a new initiative tied to one of the most exciting plays in football – the save.
“Our partnership with the LAFC is an opportunity to enhance the in-game fan experience, by investing in our communities,” said Cameron Fowler, chief executive officer at Early Warning Services. “Zelle® is proud to commit $1,000 for every regular season save made by an LAFC goalie in support of Latinos for Education and their mission to create pathways for Latino educators to serve as decision makers and advocates for Latino students and families, increase representation, and foster collective empowerment.”
In addition to community support, Zelle is committed to improving the fan experience. With Zelle, the LAFC faithful can easily split the cost of the tickets, food, and other experiences. For example, new "Settle up in the 70th" signage during home games encourages fans at BMO Stadium to pay their friends and family back with Zelle, as concession stands close in the 70th minute.
ABOUT LOS ANGELES FOOTBALL CLUB (LAFC)
The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters’ Shield Champions, LAFC is dedicated to building a world-class soccer Club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.
About Zelle®
Zelle® is transforming how money moves, with more than five billion digital payments sent since its launch in 2017. The Zelle Network® connects more than 2,100 bank and credit union brands of all sizes, enabling consumers and businesses to send digital payments to people and businesses they know and trust with an eligible bank account in the U.S. Money is available directly in bank accounts generally within minutes when the recipient is already enrolled with Zelle®. To learn more about Zelle® and participating financial institutions in the Zelle Network®, visit www.zellepay.com Zelle® is brought to you by Early Warning Services, LLC, an innovator in payment and risk management solutions.